Together with the team at ProMo-Cymru I helped to develop an updated visual identity for the Meic helpline, specifically to support the helpline's move onto TikTok. The brief was to design a cast of characters corresponding to various themes tackled by Meic's social media output, from bullying and money to family, mental health and education.

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The characters had to appeal to a wide range of ages. We took inspiration from jellycat plushies and soft animals popular with Gen-Z. I also designed a font specifically for the social media rebrand to reflect the new tone of the posts.

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Check out Meic's Instagram here.